Entry name：Prospective Nash equilibrium in advertising word auction
Format	Brokered IP Deals
Industry	Information Technology Services
IP Holder	City University of Hong Kong
IP Originator	--
Entry name	Prospective Nash equilibrium in advertising word auction
Registration ID	美國專利號：7996267
Region	175
Application Date	2022-06-06 00:00:00
Grant Date	2022-12-31 00:00:00
Project Location	ChinaHong Kong

City University of Hong Kong, or CityU for short, was founded in 1984, formerly known as the City Polytechnic of Hong Kong, and was upgraded to City University of Hong Kong in 1994. Each year, CityU offers about 130 high-quality undergraduate and research degree courses of different levels and majors to about 20000 students. The university now has schools of business, humanities and Social Sciences, science and engineering, creative media, energy and environment, and law. Apart from the school of energy and environment, the above-mentioned colleges are now open to the mainland. More than 48% of the nearly 600 outstanding professors from 30 countries, including fields and Wolff prize winners, 10 world-class academicians, 12 Yangtze scholars, 17 members of the international society of electrical and Electronic Engineering (IEEE), 6 Fulbright Fulbright senior scholars, and 5 Croucher Most of them hold doctorates from well-known overseas universities, and have long held full-time teaching and research positions in overseas universities. For six consecutive years (2004-2009), CityU has been selected as one of the 200 best universities in the world in the times higher education supplement. From 2007 to 2009, CityU was also selected as one of the 150 best universities in the world. In 2009, CityU jumped to 124. CityU ranked 18 in the list of Asian universities. CityU ranked in the international higher education information institution quacquarelli symbols In 2010, the world university ranked 129, the Asian University ranked 15, the social sciences of CityU ranked 105, and the humanities, engineering and information technology ranked 107.

Technology	The application of this patent reveals the system and method of making more efficient bid in advertisement word auction. The new method includes an auction component and a bid component. When bidding in ad words auction, the bidding agent should at least consider the existing strategies of other bidding agents and the future reaction of other bidding agents.
Advantages	each bidding agent can maximize its utility by selecting its best advertising mix
Possible applications	Online advertising
Category	Data processing