As women's spending power increases, more and more brands and businesses are doing holiday marketing on the International Women's Day on March 8th this year, but some results have been counterproductive.

"Haohuan", a snail powder brand, responded to a dispute: It was not intended and has been under internal review

According to several netizens, at 8:30 a.m. on March 8th, the well-known snail powder brand "Haohuan Luo" posted a tweet entitled "Women, What's the Taste?" on its official WeChat official account. Once the article was sent out, the title of the article immediately triggered a heated discussion among many netizens. Currently, the article concerned has been deleted.

"Most netizens commented that the copywriting caused discomfort, such as' the level of copywriting is too low ',' the title is inappropriate because it is a food company itself, and the word 'taste' is directly associated with the meaning of tasting, which is very offensive. 'Some netizens also suggested that there should be a misunderstanding,", "The feeling should not be intentional. He should be trying to express the diversity of women, and there is no difference between good and bad. It's just that he doesn't express it clearly, which is easily misunderstood."

In the afternoon, Haohuan Luo released a new content on "Brave Women Refuse to Be Defined".

The business map of the founder of Haohuan Luo

As a leading brand in the snail powder category, Haohuan snail, with its sour, spicy, fresh, and refreshing taste, as well as its ingenious product quality, has many young people calling it "top notch.".

It is understood that Haohuan snail is a well-known brand in the snail powder industry and one of the early pre packaged snail powder brands.

Liuzhou Dehua Food Co., Ltd., an affiliated company of Haohuan Luo brand, was established in May 2015. The legal representative and suspected actual controller is Zhang Xiaoxian, with a registered capital of 50 million yuan. Its business scope includes food production; Food sales; Food internet sales, etc.

Seven of Zhang Xiaoxian's affiliated enterprises are in existence, including the aforementioned Dehua Food Company, Liuzhou Haohuan Luo Food Co., Ltd., and Shanghai Haohuan Luo Food Technology Co., Ltd., as well as four individual merchants, including Chuanjia Luoluo Powder Store in Liunan District, Liuzhou City. Zhang Xiaoxian serves as the legal representative and executive director of all three companies, and holds shares in the first two companies. The four individual merchant operators are all Zhang Xiaoxian.

In addition, Zhang Xiaoxian has personally applied for the registration of dozens of trademarks such as "Haohuan Luo", "Haohuan Luo Yuanyang", and "Haohuan Luo Yicheng Yiwei". The international classification involves convenience food, beer and beverage, catering and accommodation, and most of them have been successfully registered.

Wuling, KFC, and Sinopec have entered the market for snail powder

In recent years, the young generation pursuing individual tastes has pushed the sour, spicy, fresh and refreshing snail powder to the throne of instant food. Even against the backdrop of the pandemic, the sales of snail powder in 2021 still achieved a growth of nearly 5 billion yuan, and currently still maintains a high-speed growth. On social media, topics such as "How much Chinese people really like to eat snail powder", "Everything can eat snail powder", and "snail powder freedom" have frequently been searched and even reached hundreds of millions of levels.

With the popularity of snail powder, businesses from all walks of life have also seen business opportunities here, hoping to gain a slice of the market and launch cross border snail powder

Since its establishment in 1985, Wuling Motors has always been a brand development concept that "Wuling makes what the people need." It has made multiple rounds of cross-border sales, from the initial production of tractors and sewing machines, to today's Wuling brand masks, "the people's scooter," to today's snail powder.

Wuling limited edition snail powder is different from ordinary packaged snail powder. The limited edition snail powder uses noble and elegant emerald as the main color for its appearance, and is also equipped with a delicate tableware set.

It is understood that SAIC General Motors Wuling Automotive Co., Ltd. applied for the registration of Wuling graphic trademarks for 29 categories of food and 30 categories of convenience food on May 19, 2020.

KFC and Snail Noodles, two seemingly unreachable things, have also crossed the line.

In 2020, KFC announced the new launch of the "KAIFENGCAI" fast cooked and prepackaged food series on its official Weibo account. The first season's new dishes include chicken breast, chicken soup, and chicken snail powder.

It is understood that on July 30, 2020, Oriental Jibai (Shanghai) Catering Management Co., Ltd. applied for nine "KAIFENGCAI" trademarks at one stroke, designated for use in the 21st, 24th, 25th, 29th, 32nd, 33rd, 35th, and 42nd categories of goods and services related to the core of snail powder. Dongfang Jibai, like KFC and Pizza Hut, is a catering brand under Yum! China.

In 2021, Sinopec also entered the "top flow" Luoshi Powder Bureau. At the launch conference of EasySister's snails powder product held by Sinopec Guangxi Petroleum Company, this snails powder brand resonated with the retail brand "EasyJie" under Sinopec. It was independently developed by Sinopec Guangxi Petroleum Company, and has now been launched on EasyJie APP. In the future, it will be launched in nearly 30000 EasyJie convenience stores nationwide.

It is understood that on July 15, 2020, Sinopec Sales Co., Ltd. Guangxi Petroleum EasyJet Branch submitted five applications for the registration of the "EasySister" trademark, which was designated for use in multiple categories.

The wind of snail powder has been blowing for several years, and the market prospects are promising. Nowadays, both individuals and enterprises, even the top central enterprises, are scrambling to break the circle and seek more possibilities. Just don't forget, before a new product or service is launched, you must first submit a trademark registration application and do a good job in trademark layout. On the one hand, it facilitates the smooth use of our own trademarks and avoids intellectual property disputes. On the other hand, it facilitates trademark defense, prevents others from stealing business opportunities, and conducts trademark preemption, which facilitates our smooth rights protection.

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