According to the online information, recently, Pandao Youxi (Shanghai) Biotechnology Co., Ltd. applied to register several trademarks of "Zhong Xue low", "Zhong Xue not low", "Zhong Xue not high", "Zhong Xue Xiao high" and "Zhong Xue Bu Gao", including 45 international categories such as convenient food, beer and beverage, education and entertainment, and advertising.
Shareholder information shows that the company is wholly owned by Zhong Xuegao food (Shanghai) Co., Ltd.
As of press release, the topic "Zhong Xuegao applying for registration of Zhong xuelow trademark" has been ranked seventh in Weibo hot search.
According to China Daily, prior to this, Zhong Xuegao had repeatedly rushed to the hot search because of high prices. In the "double 11" promotion festival of tmall in 2018, Zhong Xuegao launched a limited version of "Ecuador pink diamond" ice cream with a price of 66 yuan, which sold out 20000 pieces within 15 hours.
Some netizens even invented the word "ice cream Assassin" to describe all kinds of "sky high price ice cream" represented by Zhong Xuegao.
Some netizens shared their experience of meeting the "ice cream Assassin": "before eating, my heart is cold." Some netizens also summed up the "contemporary principle of buying ice cream": don't take the ice cream you don't know. Maybe the ice cream you take with you is an "ice cream Assassin"!
Source: daily economic news data
With regard to the "high price ice cream" which has been frequently discussed since this summer, on June 22, Zhong Xuegao Fang said in writing to the reporter of the daily economic news: "from the current market feedback, consumers pay more attention to product quality rather than simply looking at the price."
Under the high-end trend of ice cream, besides the price, consumers' pursuit of quality and taste is increasing. At the same time, ice products are no longer limited to taste, and begin to develop towards health, nutrition and interest. More and more consumers begin to pay attention to whether the ingredients are healthy when choosing ice cream, preferring ice cream with low calorie, low sugar and low fat.
In fact, the keywords surrounding Zhong Xuegao, besides "sky high price", "online popularity", are increasingly related to food safety. Perhaps for the current Zhong Xuegao, the first problem is how to make the product quality match the high price, and really satisfy the consumers' attention to product quality as it says.
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