Human metabolism is frequent, especially hair, which needs to be washed every few days, otherwise the hair will become greasy. People attach great importance to the brand effect when choosing shampoo, but the price of genuine products is relatively expensive, so many bad businesses seize the consumers' desire for cheap and make fake products.

Recently, a video of "buying shampoo online, only to receive 'pan piaofeisi'" in Changsha, Hunan Province triggered a heated discussion among netizens.

On May 8, Mr. He from Changsha, Hunan, told reporters that his mother-in-law bought the shampoo from the pop-up advertising window of an e-commerce platform. After receiving it, they found that it might be a fake product. They saw that the bottle of the shampoo was similar to that of a well-known brand, but the name on the outer package was very strange. It even wrote "pan piaofesi". Many netizens commented one after another: did they secretly make a joint payment of three companies? Is this a collection of brand essence?

Mr. He told reporters: his mother-in-law is not very good at using mobile phones. When she saw the pop-up advertisement on the mobile phone, she clicked in and bought two bottles. After receiving the goods on the 5th, she found that the name on the outer package is "Pan Piaofei silk". At present, he and his wife have used this shampoo once respectively. He feels that this shampoo has less bubbles and is not easy to use. After washing, his hair is itchy and discarded after using it once.

The reporter asked Mr. He about the specific store and purchase link. Mr. He said that the shampoo was bought by his mother-in-law, and the information could not be provided on her mother-in-law's mobile phone for the time being. Subsequently, the reporter searched on the e-commerce platform described by Mr. He and found many shampoos similar to a well-known brand, but other names were written on the outer package.

On the afternoon of August 8, the staff of the e-commerce platform concerned told reporters that the platform is not allowed to sell fake goods. If users find problems with goods during the purchase process, they can contact them for handling. Once the platform is verified, the seller's selling fake goods will be severely punished.

In fact, for products like shampoo, users are advised to buy them in the official flagship store or brand authorized store. They need to look carefully before buying.

In the face of pervasive counterfeiting and infringement, enterprises should respond to changes with invariance: do a good job in brand protection! Core trademark registration and copyright registration; Defend trademark registration, build a trademark moat and protect the brand in an all-round way.

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