Recently, the entry of "the world's first famous temple" Shaolin temple into real estate has been hot searched on Weibo, which has aroused heated discussion among netizens.

In fact, this is not the first time that Shaolin Temple has entered the public view due to its entry into real estate. As early as 2015, Shaolin Temple has entered the Australian real estate market.

It is undeniable that the commercial operation of Shaolin Temple has been very mature. By 2022, China's Songshan Shaolin Temple has applied for 706 trademarks. At present, the abbot of Shaolin Temple has actual control over 18 enterprises.

Shaolin temple into real estate? Delisting Zhengzhou plot 1 at the reserve price

According to Zhengzhou public resources trading center, on April 6, Henan Tiesong Digital Technology Co., Ltd. (hereinafter referred to as "Tiesong technology") won the right to use zhengzhengdongchu [2022] No. 2 (Network) plot with a reserve price of 452 million yuan.

Zhengzhou public resources trading center shows that the plot is located in the south of Yuxiang road and the west of Longhu inner ring East Road, with an area of 57.25 mu. It is used for retail commerce, wholesale market, catering, hotel and business finance. The planned plot ratio is less than 1.5, the building density is less than 40%, and the building height is less than 24 meters.

What is the origin of Tiesong technology?

According to the information, Tiesong technology was just established half a month ago with a registered capital of 452 million yuan. Its business scope includes hotel management, catering management, real estate development and operation, commercial performances, etc., which is just in line with the project positioning of the industrial implementation plan customized by the Management Committee of Zhengdong New Area for the parcel two years ago.

Among the land transfer documents, a document issued by the Management Committee of Zhengdong New Area on December 3, 2020 shows that the land project is positioned as a cultural industry project. After completion, the main business forms must be engaged in literary and artistic performances, cultural exhibitions, cultural and creative industry offices, hotels and Service Apartments. The construction cycle of industrial projects is three years, and the trial production cycle is one year. After the trial production, it enters the formal production period, that is, the production acceptance.

The project mainly includes a cultural and performing arts center with a construction area of about 6000 square meters, an art exhibition hall with an area of about 3000 square meters, a cultural and creative industry park with an area of about 11000 square meters, an international five-star hotel with an area of about 18000 square meters, and a service apartment with an area of about 19200 square meters (which can be sold to the outside world).

Henan Tiesong company is 51% and 49% owned by Henan tietou and Yuanhan industry respectively. Behind Yuanhan industry is Henan Shaolin Intangible Asset Management Co., Ltd. (hereinafter referred to as "Shaolin intangible asset management"), and Shi Yongxin, the abbot of Shaolin Temple, holds 80% of the shares of Shaolin intangible asset management.

Shaolin Temple has a large cross-border business territory: from real estate to Taobao, more than 700 trademarks have been applied for

In terms of commercial operation, Shaolin Temple can be called group operation. In 1998, Henan Shaolin Temple Industrial Development Co., Ltd. was established, and Shaolin Temple began to expand its commercial territory. After years of development, the business of Shaolin Temple spans many fields such as culture, catering, medicine and clothing, and has registered many companies and trademarks.

In the field of traditional culture, in addition to managing the intangible assets of Shaolin and Shaolin Temple, the company's business also includes cultural and artistic exchanges, martial arts exchanges, cultural performances and brokerage services, development of tourism resources and products, import and export business of goods and technology, including Shaolin culture communication center focusing on Shaolin culture and innovation, Shaolin martial monk troupe, and Shaolin books, medicine bureau Shaolin joyfully, "Zen dew" magazine, Shaolin Xiangtang and other companies and assets.

In addition to these traditional businesses, Shaolin Temple has also expanded its revenue sources by authorizing online games related to Shaolin, cooperating with third-party companies to develop Shaolin music, opening up Unicom numbers and auctioning numbers. These attempts are quite avant-garde. In addition, Shaolin temple also opened a shop on Taobao, sold products for Zen practice and creative items to cater to young people, and hosted other temples.

In September 2020, Henan Shaolin Intangible Assets Management Co., Ltd. (hereinafter referred to as "Shaolin intangible") issued a statement on the official website of Shaolin Temple to protect its rights.

Shaolin intangible said that it was the only intellectual property management organization of Shaolin Temple in Songshan, China. It received a complaint that all stores of Semir Semir were selling "Semir Guochao cross-border cooperation - Guochao Shaolin Kungfu Semir" series of clothes and used "Shaolin Kungfu" for clothing labels and commodity names without authorization. Semir company had never made an intention to Shaolin Temple in writing in advance, and Shaolin intangible knew nothing about it.

Shaolin intangible noted that the recent infringement of Shaolin Temple's protective registered trademark has occurred from time to time in the commercial field. In view of this situation, a law firm has been entrusted to carry out relevant legal actions, and will reserve the right to investigate the legal liability of the infringer according to the affected situation.

At this time, people were surprised to find that, according to the data of China Trademark network of the state intellectual property trademark office, by 2022, China's Songshan Shaolin Temple had applied for 706 trademarks, including convenience food, lamps, catering and accommodation, feed, jewelry, beverages, sanitary ware and so on.

Shi Yongxin: right and wrong are free from debate

The commercialization of Shaolin Temple is only a typical representative of temples in China.

In recent years, all localities have explored and operated local cultural resources. Almost all religious places and former residences of celebrities have become economic resources for the development of local tourism.

The controversy over the temple's transformation from a Buddhist holy land to a secular place has also become increasingly noisy.

For the doubts of the outside world, some relevant people said: "we can't take whether commerce is a core criterion. The commercialization of the temple itself is normal. It doesn't matter what to do. The key is who will benefit after it is done. As long as it is beneficial to the public, there is no problem."

Shi Yongxin also said publicly that most of the ticket income of Shaolin Temple is used for maintaining the temple, daily expenses and charity. His own monthly salary is only 700 yuan.

For the dispute, Shi Yongxin has no intention to defend: "the Buddhist doctrine says that right and wrong are free from debate. We only look forward, and some things are solved by time and space".

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