In the eyes of many Chinese people, phenomena such as Shanzhai, imitation of famous brands and rush registration can only occur in China. The fact is that "rush registration of trademarks" has gradually become a global phenomenon, and the dispute over trademarks has become a global war. Let's take stock of some classic cases in which the trademarks of Chinese enterprises have been registered abroad.

The first case is Lenovo Group. In fact, the former English name of Lenovo Group was not Lenovo, but legend. When Lenovo Group was preparing to register the trademark, it was found that the trademark had been registered by more than 100 companies. Because it is very difficult to get the trademark back, Lenovo Group can only spend a lot of money to promote the new trademark and convert the new trademark brand into Lenovo.

The second case is Wang Zhihe group. When Wang Zhihe group prepared to register trademarks in more than 30 countries, it found that the trademarks belonging to its core category had been registered by a German company. After more than two years of communication and negotiation, it finally took its trademark back. This case has also become the first case of transnational protection of intellectual property rights and copyrights in China.

The third case is Goubuli, a time-honored brand in Tianjin. Goubuli's trademark was registered in Japan. It took more than ten years of human efforts and negotiations to finally get its trademark right back.

In real life, there are numerous cases of trademark registration overseas. For example, the trademark of Dabao brand has been registered in the United States, Britain, the Netherlands, Belgium and Luxembourg.

The trademark of Red Star Erguotou has been registered in the European Union, Sweden, Ireland, New Zealand and other countries.

The trademark of white rabbit milk candy has also been registered in Japan, the Philippines, Indonesia and the United States.

According to incomplete statistics, more than 80 trademarks were registered in Indonesia, more than 100 trademarks were registered in Japan and more than 200 trademarks were registered in Australia. Because the trademark protection in most countries in the world is based on the principle of "application first", that is, Whoever applies for the trademark first will own the trademark, so many "rush to register" phenomena also come from this.

In fact, registered trademarks are registered according to the Trademark Law of the country, and the phenomenon of "being registered" appears. A large part of the reason is that these brands do not plan and protect their trademarks overseas in time.

For enterprises, due to the principle of "regional" protection of trademark rights, it is a prerequisite for their trademark rights to be protected by the local law if they want their products or services to be sold to multiple countries.

Following the "no market move, trademark first" can prevent accidents and effectively reduce the possibility of their trademarks being registered overseas.

The vast majority of enterprises will have their own trademarks and brands. Therefore, each enterprise should learn from practical cases and plan its own trademark protection strategies.