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2014 Shanghai International Licensing and Sourcing Expo (2014 SHLS)


The Only Government Approved Full-Category B2B Brand Licensing Show in China.


The most important annual event of Chinese licensing industry in year 2014 this May in Shanghai.


It has become the leader and indicator of Chinese licensing market with its increasing internationalization and professionalization!


Government Show Permit for International Expo held in 



Date: May 16 - 18, 2014

Venue: Shanghai World Expo Exhibition and Convention Center

Exhibition Schedule:

Brands and Buyers Come Together: 

 The first government approved full category licensing brand and licensed merchandise show in China. 
 Showcase the hottest and newest licensing and merchandising programs from China and aboard; gather diversified brands and properties including Animation & Gaming | Movie & TV | Arts | Lifestyle | Fashion | Corporate | Sports & League | Celebrity | Collegiate and etc.; lead the licensing trends of Chinese consumer market.
 Attract buyers from diversified consumer related down-stream industries from apparel & accessories, baby products, cosmetics, gift & premium, houseware & furnishing, sporting goods, stationery & school bags, toys and etc.


 Expo + Web + Trade Magazine + TV - 365D x 24H

 One-stop promotional platform working for your brand licensing Promotions in China market

 The most diversified brand licensing industry gathering in Asia; Participants and heavyweights from home and aboard gather in Shanghai to network and interact, discovering new business opportunities and expanding new markets!
 The first trade show in the world to integrate the trading of licensed brand with sourcing of licensed merchandise.
 Corporate dedicated trade-matching conference to meet with potential China licensees,agents,sourcing manufacturers,etc with great timesaving. 
 Value added service on China e-commerce and retail market development by industry insiders and specialists. 

"2014 Shanghai International Licensing and Sourcing Expo" will set sail afresh!