Dear colleagues

happy new year!

At the beginning of the 2023 New Year, everything will recover, and with the start of the new year's journey, I would like to dedicate this letter to all of you who have been dedicated to the Hong Kong Intellectual Property Exchange. I wish you a happy family, a harmonious life and a smooth work!

In the past year, we have been busy all year, paying, contributing and reaping. The past year was also a milestone in the history of the Party and the country. Beijing Winter Olympics and Paralympic Games; The 25th anniversary of the return of Hong Kong; The 95th anniversary of the founding of the Chinese People's Liberation Army; The convening of the 20th CPC National Congress is an important moment for the Party to enter the new journey of building a socialist modern country in an all-round way and marching towards the second centenary goal. The past year has also been a year of hard work for all of us at the Hong Kong Intellectual Property Exchange. In 2022, China's intellectual property industry will continue to develop in depth through industrial disputes, standardization, governance and incentive innovation.

——Intellectual property and economy: The COVID-19 is still an obstacle to the development of the global economy, but it has not prevented Chinese enterprises from "going to sea". According to the World Intellectual Property Index, the number of overseas intellectual property applications by Chinese enterprises has reached a record high.

——Intellectual property and legal system: building a country ruled by law, consolidating the fundamentals of intellectual property development, and focusing on the rectification and solid implementation. From January 1, 2022, the State Intellectual Property Office will no longer issue a paper trademark registration certificate, and the original Trademark Review and Trial Standard will be abolished at the same time; When the revised trademark book format is enabled, the old format will be stopped at the same time; The Judgment Standard for General Illegality of Trademarks provides a unified standard for acts violating the trademark management order.

——Intellectual property and politics: In order to implement the Outline of Building a Powerful Intellectual Property Power (2021-2035) issued by the Central Committee of the Communist Party of China and the State Council, promote the building of a powerful intellectual property power as a whole, adhere to political guidance, seek progress in stability, comprehensively improve the level of intellectual property creation, application, protection, management and service, and give full play to the important role of the intellectual property system in the socialist modernization drive.

——Intellectual property and technology: during the epidemic, the rapid innovation of science and technology accelerated the information system, improved the online work mode, improved the work speed and efficiency, and further strengthened the application of property rights in science and technology projects. In addition, according to the data, China's intellectual property rights have gradually developed to high quality, which has improved the country's scientific and technological soft power.

——Intellectual property and finance: Intellectual property financial services bring real "real gold and silver" to enterprises on the development path, provide real help to enterprises, and give full play to the role of helping enterprises out of difficulties through continuous improvement of policies and optimization of services, and support stable economic operation and high-quality development.

——Intellectual property and talent: intellectual property talent work, adhere to the goal orientation and demand orientation, and vigorously carry out intellectual property talent training. In January 2022, the State Intellectual Property Office issued the "Fourteenth Five-Year Plan" for intellectual property talent, which proposed that by 2025, the scale of intellectual property talent team will exceed 1 million, the high-level talent team will further expand, the talent structure will be further optimized, and the talent efficiency will continue to increase, To provide talent support for stimulating the innovation vitality of the whole society and building a powerful intellectual property country with Chinese characteristics and world level. Optimize and improve the evaluation and management of intellectual property talents, do a good job in intellectual property reform, carry out intellectual property talent evaluation, and strengthen the management of intellectual property talent pool. On August 8-9, 2022, we and the Futian Regulatory Bureau of the Shenzhen Municipal Market Supervision and Administration specially invited well-known experts in the field of intellectual property to hold the "Second Shenzhen Intellectual Property Chief Operating Officer Forum (Futian)", which is another development sublimation after the success of Futian District's first CIPO Forum for Intellectual Property in the country in 2021, and is an important embodiment of the specialization, internationalization and intellectualization of Shenzhen's intellectual property, It is an important exploration to strengthen the cultivation of intellectual property talents and stimulate the high-quality development of innovation, creation and entrepreneurship in a wider range. The forum promotes the chief operating officer of intellectual property to become the talent reserve of more enterprises, especially scientific and technological enterprises, providing talent support for the high-quality creation of a strong intellectual property city in Shenzhen, and providing "Shenzhen experience" for accelerating the construction of an intellectual property power.

——Intellectual property and consumption: Looking back on China's consumer market in 2022, intellectual property is not only crucial for the survival and development of enterprises, but also for consumers. Technology has changed people's way of life, and companies represented by intangible consumption have been listed in groups as a microcosm. Intangible assets, including copyrights, patents, digital assets, and so on, have rapidly become representatives of the close combination of intellectual property and consumption. Intellectual property has entered the stage of branding and securitization among C-end consumer groups.

Throughout 2022, China's intellectual property rights have become an important topic in the fields of politics, economy, legal system, science and technology, finance, talent and consumption. Intellectual property rights have become the core system factor connecting the past and the future of reform and opening up.

Since its founding, the Hong Kong Intellectual Property Exchange has always believed that knowledge is power, knowledge is wealth, and intellectual property is the last piece of human wealth in the world that has not yet been explored. Our purpose is to help enterprises, discover value, use value, and create wealth for themselves and society. Since 2012, the products of intellectual property standardization have always been the main subject of our research and research. This is also the "retail game" of capital idling, which is constantly transforming into the focus of cultural assets, precious metals and bulk commodities, postage cards and digital currencies. A gentleman loves money, takes it in a proper way, takes it in a proper way, and uses it in a proper way. We always believe that the process of creating wealth must first benefit the country and the people, and finally benefit ourselves.

I still believe that no pains, no gains, and one step at a time. In 2023, we will focus on development, performance and talent. Therefore, each of us must overcome difficulties, be brave in development and create new achievements! In 2023, our action, execution, cohesion, influence, performance, service, innovation and learning abilities need to be upgraded again. We should speak with achievements, work with attitude and live with quality! In 2023, we need to have the spirit of craftsman to do a good job in every small matter. We must do what we say and do what we do!

In 2023, we will usher in the 11th anniversary of the establishment of the Hong Kong Intellectual Property Exchange. This is a historic year. Together with all colleagues of the Hong Kong Intellectual Property Exchange, I will continue to stride forward and work together to enter the path of achieving the goals of the second decade. I also sincerely hope that the Year of the Tiger will be prosperous and prosperous!

The new situation and new tasks put forward new challenges and new requirements for intellectual property work. Only by working hard and unswervingly can we live up to history, the times and the people!

When we open the door, the first wisp of dawn appears in front of us. We embrace the future of knowledge economy and usher in the new era of IP, "Life's too short to think small". Use our accumulated experience for many years and the achievements of intellectual property standardization we have studied to serve the society, enterprises and the public wholeheartedly. Global IP, share the world!

Chairman of the Board of Directors